National Breast Cancer Awareness Month (NBCAM) is an annual international health campaign organized by major breast cancer charities every October to increase awareness of the disease and to raise funds for research into its cause, prevention, diagnosis, treatment and cure. The campaign also offers information and support to those affected by breast cancer.
To help promote breast cancer awareness, Shreve, Crump & Low created a special limited edition version of our large Gurgling Cod® pitcher in pink.
NBCAM was founded in 1985 as a partnership between the American Cancer Society and the pharmaceutical division of Imperial Chemical Industries (now part of AstraZeneca, maker of several anti-breast cancer drugs). The aim of the NBCAM from the start has been to promote mammography as the most effective weapon in the fight against breast cancer.
In 1993 Evelyn Lauder, Senior Corporate Vice President of the Estée Lauder Companies founded The Breast Cancer Research Foundation and established the pink ribbon as its symbol, though this was not the first time the ribbon was used to symbolize breast cancer.In the fall of 1991, the Susan G. Komen Foundation had handed out pink ribbons to participants in its New York City race for breast cancer survivors.
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Hope & Awareness – Featured Item Of The Week
Featured Item Of The Week:
The month of October not only celebrates hope for those who have endured and overcome breast cancer, it also keeps us aware and informed. Show your support with this amazing Pink Sapphire Heart Shaped Pendant located at our new Chestnut Hill location:
For more information, please click here.
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